Carl Franzen, Business Insider, More Proof Google Only Shows you What You Want To See, here. The David Spade character from the Coneheads took over your search engine to give you personalized search. So, I take it that when you type CDO into Google you do not get a picture of Grethchen, that’s just me.
But what this means on a practical level is that searching for the same set of terms, including politically charged topics like “abortion,” “gun control,” even the President’s last name, “Obama,” can pull up wildly different results for different users even they’re all signed out of Google, according to a new test by a rival, small, privacy-minded startup search engine called DuckDuckGo.
Scott Smith, Quartz, The rise of the Computational Class, here. Data is the new oil?
These data jockeys, big and small, increasingly look to be the inheritors of this Big Data-driven age. Data is becoming “the new oil,” as the new meme goes. The then-young pioneers of the early Internet era reduced people to “eyeballs,” setting in motion a sprint by many data-centric companies to monetize those valuable eyeballs. These were the beginnings of what has become the Computational Class, delivering us to today’s new data-driven moguls, the Zuckerbergs, Bezoses, Brins and Pages. Whatever services or content we think we are using on the front end, we are more accurately feeding a data beast behind the scenes—making it smarter and quicker as we lap up cheap or free services on our desktop, iPad or mobile.
Their secret, says Michael Bourne, is to try not to spend much time on work that they don’t think they can sell…“A Right Fit”: Navigating the World of Literary Agents